Category: Social Advertising

Without a doubt, Facebook (and its family of apps including Instagram), is the most widely used social network. Daily usage on its […]

I sat down recently with a healthcare publication and answered questions about my work in digital marketing with clinical trial sponsors. Below […]

In the wake of the ongoing coronavirus pandemic, advertisers are scurrying from the safety and shelter of their own homes to adjust […]

What’s the ROI of social marketing? Let’s start with the holy grail of social marketing questions! I think Gary Vaynerchuk explained it […]

A successful Facebook marketing strategy consists of two equally important parts: [killer] content and targeted amplification. While one cannot ever reach its full potential without […]

Engagement as a performance metric has always been tied to Facebook advertising, but with the roll out of Page Engagement Custom Audiences, its […]

For better or for worse, engagement as a performance metric has always been tightly associated with Facebook advertising. The importance of such […]

Facebook marketing is no longer that advertising afterthought that CMOs can delegate to an entry-level candidate and consider it “taken care of.” […]